Social Media Week came to Toronto this past week and brought with it amazing venues, intelligent and informed presenters – and way too much free booze. What I was approaching as being a great opportunity to get out and about the city, network and meet young people interested in the same things as me really became a week of behaving like a nineteen year old again.
Monday – So you have a LinkedIn profile, now what?
The first event I went to, held at Camaraderie on Adelaide was all about the power of LinkedIn and was absolutely amazing. The two speakers, Sue Varty and Marc Roginsky were incredible presenters and were able to highlight so many aspects of LinkedIn I had known nothing about. It is incredible what this social networking tool can be used for, and the opportunities that are available to anyone who is connected and knows how to use it. I was deceived by the fact that this event was only a couple of hours and had no drinks involved...and so assumed that the rest of the week would also include early nights.
| Julie, Me, Zee, Lisa...fast friends! |
Wednesday – JWT Retail Slam/NKPR Truth, Dare, Double Dare and Promise to Retweet
The JWT Retail Slam took place at St. Andrew’s Church on Bloor – a beautiful venue – with the most interesting speakers I’ve heard in a long time. The panel of presenters talked on topics including group buying, f-commerce (facebook commerce) and the introduction of the QR code to North America. The speakers were engaged and entrenched in the world of social media and were true experts. They spoke to us about what we can expect to see in the next one to five years in the Canadian retail space, and it was unreal. After two hours of presentations, there were drinks and hors d’oeuvres served in the hall. My friend Zee and I decided we would have one drink and call it an early night. Unbeknownst to us, one of the servers would take a huge liking to us and insisted on keeping our glasses full and our plates stacked.
| Bustin`a drunkin`move... |
It was here that we met two of the coolest girls I’ve met in a LONG time – Julie and Lisa. The four of us instantly hit it off and needless to say got a little reckless. Knowing we all had to make it into work the next day, we should have stopped there, but alas we did not. Zee responsibly went home to bed, and Lisa, Julie and myself went off to NKPR to continue the night. The truth, dare, double dare and promise to retweet event was sponsored by SKY vodka and was my demise. I made it home at sometime past 1:00am with poutine on my shirt and not a clue why I woke up on my couch – and I actually somehow made it into work on Thursday.
| Julie loving it! |
Thursday – The Dark Side of Social Media
Unfortunately I couldn’t make it to this event, despite my ridiculous hangover I had to work late, and traffic was brutal getting back into the city due to the Leaf’s game. Zee made it to this one on her lonesome and again said the wine was free flowing, so probably for the best that I didn’t make it out! However, I did get to spend a wonderful evening eating chicken cordon bleu and drinking delicious ice wine for dessert, so I can’t complain!
Friday – GenYTO Social Media Week Party at Lee’s Palace
| Zee & Me |
On Friday night Zee and I headed out to the smwto wrap-up party put on by GenYTO at Lee’s Palace. I cannot even begin to find the right words to explain how this evening went. From singing Dog Days Are Over at the top of our lungs, filling up drinks with the booze I had stashed in my purse, and dancing like absolute mad men – we had the time of our life! By the end of the night, empty handed and unable to stand we took a cab home, but got out 10 blocks from where we needed to be and ended up walking (stumbling) back to my place with a stop on the way to get disgusting food from Coffee Time. I still cannot answer why, of all the places, we stopped at Coffee Time. This was one of those nights to never forget and can’t begin to remember.
So that was Social Media Week in Toronto...brilliantly put together and amazingly fun. Next year, at least I’ll be prepared for what I’m getting myself into!
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Follow me on Twitter: http://twitter.com/aishlingdaunt
